93% of underperforming content has a hook problem

Your hook is killing your reach.

Find exactly why people scroll past your content — and fix it before you post.

No credit card requiredStart in 30 seconds
Free — no credit cardResults in 30 secondsWorks for any platform
4.9 from 2,847 creators

50K+

hooks analyzed

89%

accuracy rate

7

platforms

VideosCarouselsStatic PostsText PostsAds & Creatives

You're posting consistently.
It's not working. And you don't know why.

You're getting 200 views on content that took 4 hours

You tried trending sounds, hashtags, optimal posting times. Engagement barely moved. Reels, carousels, LinkedIn posts — same result.

You're fixing the wrong thing

Your content isn't bad. Your visuals aren't the problem. People are scrolling past before they even see what you made.

The first 3 seconds decide everything

Algorithms measure attention from the very first moment — whether it's a video, a carousel, or a text post. One weak hook = invisible content.

It's not your content. It's not the algorithm. It's your hook. And until now, you had no way to measure that — across any content format.

Live Analysis Preview

See what's wrong — in seconds

This is what you'll get for every hook you analyze.

hookscores.com/playground
42/100
Likely Underperforming
Instagram Reels
Reach Objective
Scroll-Stop31
Clarity68
Curiosity25
CTA Strength44
#1 Bottleneck: Scroll-Stop Power (31/100)

Your opening gives no reason to stop scrolling. There's no tension, no pattern interrupt, no immediate stake. People are swiping past in under 1 second.

AI-Optimized Rewrite
+31 points

"I wasted 6 months posting the wrong way. Then I changed one thing in my first 3 seconds..."

How it works

From broken hook to optimized post in 30 seconds

1

Paste your hook

Enter your caption, script opening, ad copy, or post text. Upload images or carousel slides for visual analysis too.

2

AI runs the Scroll-Stop Analysis™

The engine scores your content across 8 dimensions, detects structural penalties, and identifies your #1 bottleneck — for any content type.

3

Get your score + exact fixes

See what's weak, why it's weak, and get AI-optimized rewrites that are verified to score higher before being shown.

The Engine

The Scroll-Stop Analysis™

Not generic AI feedback. A structured scoring system that predicts whether someone will stop scrolling, engage with your content, and take action — across videos, images, carousels, text posts, and ads.

Scroll-Stop Power

Does it interrupt the scroll?

Comprehension Speed

Is it instantly clear?

Emotional Trigger

Does it provoke a reaction?

Curiosity Gap

Does it create open loops?

Specificity & Proof

Is there a concrete claim?

CTA Efficiency

Does it drive the right action?

Visual Hierarchy

Does structure guide the eye?

Platform Fit

Is it optimized for the feed?

Generic AI (ChatGPT)

  • Subjective opinions, different every time
  • "Your hook is good but could be better"
  • No structured framework
  • No scoring, no metrics
  • Can't compare before vs after

HookScores™ Engine

  • Objective 8-dimension score (0-100)
  • Specific bottleneck: "Scroll-Stop Power: 31/100"
  • Calibrated on thousands of real posts
  • AI rewrites verified to score higher
  • Works for videos, images, carousels, text & ads

Adapts to every platform and content type

Different platforms and formats reward different hook structures. The engine adjusts scoring weights automatically.

Instagram
TikTok
YouTube
LinkedIn
Twitter/X
Facebook
Threads

Free vs Paid

Most content fails for 3–5 reasons.

The free version shows you the #1 problem. Paid shows you everything.

Free

See if your hook has a problem

  • Overall HookScore (0-100)
  • Your #1 bottleneck identified
  • 1 improvement suggestion
  • 10 credits/month

"You'll know something is wrong — but not everything that's wrong."

Pro

See everything. Fix everything.

POPULAR
  • Full 8-dimension breakdown
  • ALL structural penalties detected
  • Multiple AI-optimized rewrites
  • Each rewrite verified to score higher
  • Image, carousel & ad creative analysis
  • Detailed explanations per dimension

"Most creators were fixing the wrong thing — until they saw the full breakdown."

Results

They stopped guessing.
Their content started working.

+2,400% reach

"I was posting carousels daily with no results. HookScores showed me my opening slide had zero scroll-stop power. Fixed that one dimension — went from 2K to 50K+ impressions."

S

Sarah C.

Content Creator • 450K followers

Instagram
+180% engagement

"We test every ad creative and caption before launching now. The AI rewrites consistently outperform our original copy. It's like having a strategist on the team."

M

Marcus J.

Performance Marketer

Meta Ads
+650% impressions

"My LinkedIn post impressions went from 2K average to 15K. The bottleneck analysis is scarily accurate — it found hook problems I'd been repeating for months."

D

David K.

B2B Thought Leader

LinkedIn

Pricing

Start free. Scale when you see results.

No commitment. Cancel anytime.

🚀
Starter Plan
$0/forever

10 credits/month

  • HookScore™ 0-100
  • 8 performance dimensions
  • Main bottleneck detection
  • Basic rewrites
Pro Plan
$9.70/month

100 credits/month

  • Everything in Starter
  • Advanced Pro Analysis
  • Detailed penalty breakdown
  • Engagement potential
  • Test rewrites
Most Popular
👑
Growth Plan
$14.90/month

300 credits/month

  • Everything in Pro
  • PDF Report Export
  • History (last 10 analyses)
  • Priority support

Questions? Answers.

Stop guessing. Start knowing.

Your next post doesn't have to fail.

Find exactly what's killing your hooks — and fix it in 30 seconds. Works for videos, carousels, images, text posts, and ads. Free.

No credit card required • 10 free credits • Results in 30 seconds